Executive/Leadership

GPUG Amplify

Marketing and the Millennial Mindset

Tuesday, March 21
9:45 AM - 10:45 AM
Room: Grand Ballroom K

Format: Presentation

CPE: 1.0

Millennials are this… Millennials are that… I can tell you for sure… millennials hate being stereotyped. So how do you reach them – with 300,000 “channels” to choose from? How do you convert them to customers – when they can get it for “free”? How do you build loyalty when they live online and alternatives are just a click away. These are really difficult questions that deserve thoughts, if not absolute answers. Come join the conversation.

Learning Objectives:

Dan Kraus

President
Leading Results, Inc.

Dan Kraus is the founder of Leading Results and has spent his entire career in sales and marketing. He understands sales people when they say the leads they get from marketing aren’t any good, and he empathizes with marketing people when they say sales people never follow up on their marketing leads.

He has made it his mission to close this gap between sales and marketing by putting all his efforts into creating a marketing agency that understands what a good sales lead looks like – and how to effectively uncover those leads for his clients.

Dan has a degree in marketing from the University of Massachusetts. When he’s not working, he’s wrangling two teenage boys and an eight-year-old daughter with his wife, Ann.

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