Partner Pre-Day: Marketing

Partner Pre-Day

Content Creation Kickoff

Monday, March 20
3:00 PM - 4:00 PM
Room: Grand Ballroom A & B

Format: Presentation

CPE: N/A

Not only does creating your own content make you a thought leader, it’s a great way to generate new business. Adrianne Machina of Tornado Marketing will share practical tips, tricks and tools you can use to help grow your business dream. You’ll learn how to create concise, interesting and relevant content that will help you stand out online:

• Ways to efficiently showcase your expertise (without spending a lot of time or money)
• How to pull information from your internal experts
• Tools you can use create a content calendar and generate a clear map of your next steps

Adrianne Machina

Chief Velocity Officer
Tornado Marketing, Inc.

Adrianne Machina is the Chief Velocity Officer of Tornado Marketing and an in-demand copywriter, speaker, and consultant with a special focus on online marketing. Adrianne is a firm believer that progress is better than perfection, and that boring marketing will get you nowhere. She'll help you harness your business passion and purpose into marketing that reflects your company's unique strengths and attracts your ideal clients. Adrianne has worked in the Microsoft Dynamics channel since 2000, is a regular contributor to The Partner Channel magazine and teaches marketing to entrepreneurs at the University of Wisconsin–Madison.   

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