Partner Pre-Day: Marketing
Pay per click marketing - on Google, Facebook and LinkedIn is a sure way to waste money if you don't know what you are doing, or don't take the right approach. In this session, we'll be covering the basics of PPC advertising and help you understand the key areas to consider and red-flags to watch out for. This is an ever-changing marketing tactic, so what you may have learned last year, may be out of date this year.
Leading Results, Inc.
Dan Kraus is the founder of Leading Results and has spent his entire career in sales and marketing. He understands sales people when they say the leads they get from marketing aren’t any good, and he empathizes with marketing people when they say sales people never follow up on their marketing leads.
He has made it his mission to close this gap between sales and marketing by putting all his efforts into creating a marketing agency that understands what a good sales lead looks like – and how to effectively uncover those leads for his clients.
Dan has a degree in marketing from the University of Massachusetts. When he’s not working, he’s wrangling two teenage boys and an eight-year-old daughter with his wife, Ann.