Partner Pre-Day: Marketing
This session will cover 6 of the most important concepts and activities to improve your marketing performance in 2017 and beyond. Combining learnings from a lifetime of B2B marketing and 16 years exclusive to the Microsoft channel, this session provides prescriptive guidance and considerations for how marketing practitioners can improve their leadership position, advance their careers and drive better results for their organizations.
The strategies in this session are applicable for any size company or marketing budget.
Mr. Aufricht has 25+ years B2B marketing experience. He has held senior management positions on both the corporate and agency side of strategic marketing services.
Cody Aufricht is currently a partner with OnTrack CMO, a marketing firm that exclusively services Microsoft partners. Prior to co-founding OnTrack CMO, Cody was VP Global Marketing for Columbus, a $180 million Microsoft partner and software developer headquartered in Copenhagen, Denmark. Mr. Aufricht has also held positions as VP Marketing for Semantra and Senior Vice President of Marketing for ePartners.
Prior to ePartners, Aufricht ran Marketing for Todays Staffing, a $240 million business unit of CDI Corporation. In this capacity, he developed and directed the corporate marketing strategy for over 130 company-owned and franchise locations throughout the US and Canada.
Mr. Aufricht holds a BA in Advertising from Texas Tech University and an MBA from the University of Dallas.
Monday, March 20
10:30 AM – 11:30 AM