Partner Pre-Day: Marketing
The list of communication methods Marketing pros utilize is long: email, blogs, Twitter, direction, telemarketing, nurture marketing. Our panel of professionals, led by Avalara's Christi Whipple, discusses best practices across these methods and others in this interactive dialogue.
Partner Programs Manager
Christi Whipple is a Partner Programs Manager at Avalara. She studied journalism in college and has a passion for writing, design, social media, and all things marketing-related. In her current role, she is responsible for helping Dynamics partners build effective marketing strategies that incorporate digital marketing, blogging, social media, direct mail, and all other available mediums.
She loves chatting about marketing techniques with anyone and everyone, and she's constantly learning and getting inspiration from the talented partners she gets to work with.
With 20 years of B2B technology marketing experience, Mary sparks motivation with a “lead by example” approach. As the director of marketing for ImageTag, Mary is responsible for all marketing programs from the website to partner marketing strategies. She is always willing to lend a hand or an ear – to colleagues, customers and partners alike – to help address any challenge. Mary’s goal at ImageTag is to share the KwikTag One System message (manage any document, in any department, in any process) with customers and partners alike and is most excited when they are advocates and share it with others. Prior to ImageTag, Mary led marketing teams in a variety of market segments including unified communications, website security and information integrity, as well as managing marketing services agencies. She recently led the rebranding of a software company that, within just one year, doubled the customer base to exceed 1 million customers. It’s easy to see why her philosophy on work is simple – it’s not a job when you love what you do!
Chief Velocity Officer
Tornado Marketing, Inc.
Adrianne Machina is the Chief Velocity Officer of Tornado Marketing and an in-demand copywriter, speaker, and consultant with a special focus on online marketing. Adrianne is a firm believer that progress is better than perfection, and that boring marketing will get you nowhere. She'll help you harness your business passion and purpose into marketing that reflects your company's unique strengths and attracts your ideal clients. Adrianne has worked in the Microsoft Dynamics channel since 2000, is a regular contributor to The Partner Channel magazine and teaches marketing to entrepreneurs at the University of Wisconsin–Madison.