Partner Pre-Day: Marketing
Marketing is not successful when it is approached as the “lead generation tactic of the month.” There is a huge difference between marketing your business and lead generation. Lead Generation only works effectively when done as a part of the overall marketing strategy. In this session, we’ll review the key constructs for successful marketing and effective lead generation including messaging, traditional marketing, PR, content marketing and optimizing for search.
Leading Results, Inc.
Dan Kraus is the founder of Leading Results and has spent his entire career in sales and marketing. He understands sales people when they say the leads they get from marketing aren’t any good, and he empathizes with marketing people when they say sales people never follow up on their marketing leads.
He has made it his mission to close this gap between sales and marketing by putting all his efforts into creating a marketing agency that understands what a good sales lead looks like – and how to effectively uncover those leads for his clients.
Dan has a degree in marketing from the University of Massachusetts. When he’s not working, he’s wrangling two teenage boys and an eight-year-old daughter with his wife, Ann.