Direct to Consumer
This session led by Naila Lalani, Vice President of Client Services for Carena, will explore how proper implementation, strategic partnership and the right set of digital marketing tactics will empower health systems to drive virtual care awareness and utilization through web and mobile experiences.
Mobile devices have become a key entry point into the online world. Consumers turn to their devices for everyday needs like banking, ordering an Uber, finding directions and shopping online. Why should seeing a doctor be any different?
The rise of mHealth and the widespread use of mobile devices makes it easier and faster to access a variety of healthcare options. A recent survey by Pew Research Center found that 62 percent of smartphone owners have used their phone in the past year to look up information about a health condition. Due to rising healthcare benefit costs, 90 percent of employers are planning to make telehealth services available to their employees next year. As consumers look for an affordable and convenient care option, it is up to health systems to market their virtual care clinics as an integrated and a cost-effective way to receive quality care.
In this session, attendees will learn how to choose the right digital channels along with supplemental traditional channels as part of a marketing campaign to successfully launch a virtual clinic. Presenters will discuss how an integrated virtual clinic model allows health systems to enter into the competitive telemedicine market. They will also present best practices for implementing a digital marketing strategy to drive awareness, patient acquisition and utilization in a consumer-driven healthcare market.
Those attending the session will hear expert insight from Jeaneene Gesell, Anytime Care Service Line Manager at Hospital Sisters Health System, about the system's experience in partnering with Carena to relaunch its virtual clinic, which resulted in the system growing virtual visits up to 50 percent month-over-month.