Pre-Conference Certificate Course

Pre-Conference Certificate Course

(PC-08) Transformation in Telemedicine: Leading Telemedicine Programs for Institutions and Other Large Providers

Saturday, April 22
1:00 PM - 4:00 PM
Location: W331 A

he ATA’s Business & Finance SIG is proud to present its 2017 pre-conference certificate course, focusing on Transformation in Telemedicine. Participants will hear from five expert speakers, each addressing how their institutions are dealing with telemedicine in the changing landscape of healthcare delivery and policy. In “Even Giants Can Grow,” participants will consider what transformation means for the Nation’s flagship healthcare providers, and how large medical institutions are keeping pace. In “Build, Buy, or Bandwagon?”, the course will discuss the race to stay competitive, and question if some providers buying telemedicine technology and services before first knowing how to take advantage of it, and when should a provider home-build a program, rather than lease one from a vendor. “Build Your Own Sandbox”, recognizes that many providers who lack meaningful reimbursement don’t build robust telemedicine programs, but there are lessons to learn from telemedicine-friendly integrated delivery systems with their own health plans. Imagine the castles you can build when the telemedicine provider also “owns the sandbox” and can make its own coverage rules. In “Bringing Value to Providers”, participants will appraise how bringing “value” via telemedicine requires more than platitudes, and demands thoughtful decision-making, outcomes expectations, and using the technology to deliberately drive growth. What considerations go into thoughtful business planning when transforming traditional care to telemedicine services? “Telemedicine Black Belt” will highlight how even the best planning requires efficient implementation, sharing concrete examples of real-world successes/failures and the lessons providers can learn from them. The program will conclude with a one-hour discussion among the panelists, fielding questions and sharing perspectives on transformation, implementation, and what to expect from telemedicine in 2017 and beyond.

Learning Objectives:

Nathaniel Lacktman

Partner, Head of Telemedicine and Virtual Care Practice
Foley & Lardner LLP

Nathaniel Lacktman is a healthcare lawyer and partner at Foley & Lardner. He is the Chair of the firm’s Telemedicine Industry Team and co-chair of the firm’s Digital Health Work Group. He advises health care providers and technology companies on business arrangements, compliance, and corporate matters, with particular attention to telehealth, digital health, and health innovation. His approach to practicing law emphasizes strategic counseling, creative business modeling, and fresh approaches to realize clients' ambitious and innovative goals. He serves on the Executive Committee of the American Telemedicine Association's Business & Finance SIG, Chairs the Telemedicine and eHealth Affinity Group of the American Health Lawyers Association, and is Chief Legal Counsel to the Telehealth Association of Florida. He speaks and writes frequently on issues at the forefront of telehealth and has provided comments and policy rulemaking input on telemedicine to lawmakers and state boards of medicine across several states. He is listed in 2013 - 2016 Chambers USA: America's Leading Business Lawyers, which notes his expertise in telehealth. Follow his telehealth law feed on Twitter @Lacktman.


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Gigi Sorenson

System Director of Telehealth & Community Connected Care
Northern Arizona Healthcare (NAH)

Gigi Sorenson is System Director of Telehealth & Community Connected Care for Northern Arizona Healthcare (NAH). Ms. Sorenson is responsible for the inception of the program, strategic planning, and global operational responsibilities with NAH acting as both hub and spoke site. She has developed programs in remote patient monitoring, prehospital, direct to consumer, outpatient and inpatient care delivery models, and transitions planning using connected care programs. The remote patient monitoring program of Northern Arizona Healthcare, Care Beyond Walls & Wires™ is a nationally recognized program for its impact and outcomes. Ms. Sorenson has published on remote patient monitoring and has presented a national case study on RPM at the Brookings Institution. She is actively involved in the American Telemedicine Association being a member of the Business & Finance SIG Executive Committee and past Chair, and a member of the Arizona Telemedicine Council. Gigi is a graduate of Northern Illinois University with a Master of Science in Nursing.


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Bryan Arkwright

Managing Consultant
Schumacher Clinical Partners Consulting Services

Bryan T. Arkwright works as a Managing Consultant with Schumacher Clinical Partners Consulting Services focusing on Telehealth / Telemedicine Strategy and Operations. Bryan’s immediate past experience was serving as interim Corporate Director for a large international pediatric health system, and prior to that as Director of the Mission Center for Telehealth in Asheville, NC where he oversaw the expansion and growth of their Telehealth clinical programs reaching over 44 locations and establishing a comprehensive multi-year telehealth strategic plan. Bryan’s other experiences include working at Wake Forest Baptist Health serving as lead for their Office of Telehealth and launching key regional telehealth programs. Bryan’s additional areas of expertise include: Project Management, Business Development, mHealth, Strategic Planning, and Process Improvement.
Bryan has a Bachelor’s degree from Ohio University, a Master of Health Administration from the Medical College of Virginia / VCU, and a Six Sigma Black Belt from the American Society for Quality. Bryan regularly speaks on Telehealth and is active on Social Media tracking the latest Telehealth, Digital Health, and Future Healthcare news and trends @StateOfTheArk.


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Terrence Lewis

Senior Associate Counsel
University of Pittsburgh Medical Center (UPMC)

Terrence Lewis serves as Senior Associate Counsel for the University of Pittsburgh Medical Center (“UPMC”) and is assigned to the Physician Services Division of UPMC. He has been providing legal services for UPMC since 2006. Specifically, Mr. Lewis has been responsible for drafting and negotiating professional medical service agreements (with particular emphasis on telemedicine-related projects), federal contractor service agreements and providing counsel related to the Federal Stark Law, the Anti-Kickback Law, False Claims Act and other applicable federal and state laws and regulations.

In addition, Mr. Lewis currently serves as the Chair for UPMC’s Enterprise Telemedicine Oversight Committee-Legal Subcommittee and is responsible for system-wide legal matters related to telemedicine, both domestically and internationally, involving 20 hospitals and over 3500 employed physicians. He has finalized numerous telemedicine transactions in several medical sub-specialties including telestroke, telepathology, teleradiology, teleophthalmology, teledermatology and telewound. Mr. Lewis regularly provides legal advice on many telemedicine-related issues including physician licensing and credentialing, remote monitoring, home health telehealth applications, online prescribing, billing and reimbursement, use of technology and compliance with applicable laws, indemnification and insurance issues, medical record and patient/privacy issues.

Mr. Lewis is active in presenting on domestic and international telemedicine legal issues and has presented at telemedicine conferences throughout the U.S. and in Europe including at the invitation of the Royal Society of Medicine in London, United Kingdom.

In addition, he has served as an Adjunct Professor of Law at Duquesne University School of Law since 2003. Mr. Lewis is a 1993 graduate of Wheeling Jesuit University and a 1996 graduate of Duquesne University School of Law.

Mr. Lewis is admitted to practice law in Pennsylvania and West Virginia. He is a member of the American Telemedicine Association.


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Sarah Sossong

Director of Telehealth
Mass General Hospital

Ms. Sossong is the Director of Mass General’s TeleHealth program. Over the last five years, Ms. Sossong has built the Mass General TeleHealth into a comprehensive, multispecialty clinical program offering services across 15+ specialties and in multiple settings. Whether through a Second Opinion or a Virtual Visit, MGH TeleHealth advances high value care by supporting providers and patients, virtually anywhere.
Prior to coming to Mass General in early 2012, she spent seven years at Kaiser Permanente where she managed a wide variety of large scale technology and innovation projects, including the design, pilot, and implementation of Kaiser’s first telemedicine program - teledermatology services across 14 medical centers in Kaiser Permanente’s Northern California Region. Before joining Kaiser Permanente, Sarah served as a Lieutenant in the United States Navy’s Medical Service Corps at the Naval Medical Center in San Diego, the Navy’s largest teaching hopsital. In addition to special projects commissioned by the Admiral related to finance, quality, and access, Sarah oversaw business operations of 13 primary care clinics and the emergency room, which she connected through the implementation of the medical center’s first videoconferencing systems over 10 years ago. Sarah received her Master’s in Health Policy and Management at the University of California at Berkeley and graduated magna cum laude from Princeton University with a BA in History and Minors in Spanish Literature and Latin American Studies.


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Taylan Bozkurt

Assistant Chief Operating Officer and Director of Telemedicine
Burn and Reconstructive Centers of America

Taylan “Ty” Bozkurt works at the Burn and Reconstructive Centers of America (BRCA) as their Asst. Chief Operating Officer and Director of Telemedicine. Ty is leading the development and implementation of the organization’s telemedicine program to deliver burn, reconstructive and critical care across nine institutions in six states. Prior to joining BRCA, he was Program Manager for Episodic and International Initiatives for MGH TeleHealth and Operations/Financial Specialist for the MGH Department of Surgery. In Surgery, Ty was responsible for development and launch of TeleHealth/mHealth programs, creating the hospital’s first TeleRounding program. With MGH TeleHealth, he focused on development of eConsults and International Virtual Visits. Over the past three years, Ty has served on Executive Committee of the American Telemedicine Association’s Business & Finance Special Interest Group, currently acting and is their current Vice Chair of the SIG. Ty earned a Masters’ in Business Administration from Northeastern University and a BS in Entrepreneurship and Emerging Enterprises from Syracuse University.


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