Direct to Consumer

Oral Presentation

(DTC2-02) The Evolution of Direct to Consumer. the Build vs. Buy Paradox

Sunday, April 23
12:00 PM - 12:30 PM
Location: W224 CD

This is a description of the process that we have undertaken at The University of Utah Health Care system to implement our Virtual Visit Direct To Consumer (VV/DTC) product. There are multiple paths to choose from when selecting a product that will meet the needs of the patient as well as the needs of the health system as a whole. We, at the U, have explored several different ideas and ways to implement the VV/DTC product. Our first options are the classic build vs. buy options that are available to anyone when selecting a system. This presentation goes through the evaluation of basic needs for a system or wants for a system and how to adjudicate those and select the right system for the right audience and usage.

Learning Objectives:

David Lamb

Product Manager
The University of Utah

David Lamb, MBA PMP CSM, Product Manager for TeleHealth and Telemedicine at The University of Utah Health Care. Working in healthcare in many roles, David has always been focused on the human side of healthcare. Working in Information Technology he pursued a Bachelors in Business Information Systems from Utah State University, and a Masters Of Business Administration from Westminster College. Graduating with an emphasis in Lean efficiency and the Toyota Production System - David is driven to find the best solution to an issue and finding the opportunity to improve the process.


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Nate Gladwell

Director, Telehealth
University of Utah Health Care

Nate Gladwell, RN, MHA - Director of TeleHealth and Telemedicine at University of Utah Health Care. As an ED and ICU nurse, Nate developed a passion for the human elements of healthcare. Desiring to develop and improve systems to extend human potential, Nate pursued a Master of Healthcare Administration from the University of Minnesota. Graduating with honors he successfully completed an Administrative Fellowship with the CEO of University of Utah Hospitals and Clinics. Nate has been passionate about the positive impact to improving health care delivery in his work with virtual care.


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(DTC2-02) The Evolution of Direct to Consumer. the Build vs. Buy Paradox

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