Oral Presentation

(T10-01) It’s All About Patient Choice: Healthcare Consumerism and the Value of Virtual Care

Tuesday, April 25
10:45 AM - 11:04 AM
Location: W331 A

It's all about patient choice. The shift from passive customers to savvy healthcare consumers has been predicted for years, but traditional brick-and-mortar care providers such as hospitals and health systems have remained relatively immune. Not anymore. Shifts in the market and advances in technology, among other factors, have given patients the incentives, tools and options to make different decisions about how they receive care.

With the rise of healthcare consumerism, patients are looking not just for quality healthcare-ideally provided by their community's own providers and health system-but also for convenience, value and service. That's where high-value, evidence-based virtual healthcare fits in.

Presenter Kevin Smith, DNP, FNP, FAANP, will explain how health systems can deliver a virtual care experience that keeps patients connected with their own health system versus accessing care via an outsourced direct-to-video telemedicine service. This presentation examines the forces shaping healthcare consumerism and care delivery, with a focus on how health systems can deliver virtual healthcare that supports patient choice by offering affordable, convenient care without sacrificing quality and service.

As a veteran witness to the business impact and trajectory of other disruptive, consumer-focused healthcare models such as retail medicine, Dr. Smith will explain what patients want most in their virtual care, including: anytime, anywhere care and diagnosis; inexpensive access; seamless experience; and confidence and trust in the provider. He will also provide insights into the competitive advantages for health systems achieved by linking high-quality, efficient virtual care offerings with their trusted brick-and-mortar brand.

While virtual healthcare fits well into the new consumer-driven care paradigm, it's important that it be delivered without disrupting the patient's continuity of care. To that end, attendees will learn how virtual care services can be provided that not only maintain-but reinforce-the relationship between the patient and the health system, including electronic health record (EHR) integration and medical home considerations.

The presentation addresses the ripple effect that the rise of consumer-driven healthcare is having on health systems, including the fact that they will need to adapt if they don't want patients to seek care elsewhere. Fortunately, virtual care not only offers a way to meet the consumer demand for convenient, quality care, but it also provides a strong value proposition and ROI fueled by increased clinical efficiency, diminished patient leakage and new patient acquisition. Dr. Smith will explain how health systems that move quickly and nimbly can leverage the opportunity to position themselves as leaders in their respective markets.

Learning Objectives:

Kevin L. Smith

Chief Clinical Officer

Kevin L. Smith, DNP, FNP, FAANP is the Chief Clinical Officer at Zipnosis, a virtual care health services company. Dr. Smith has focused his career on innovative applications of technology, clinical decision support, and informatics to drive clinical quality improvement. In 1999, with physician and business colleagues, Dr. Smith helped to develop QuickMedx (which became MinuteClinic), the first retail-based clinics in the country, and served in leadership roles, including Director of Clinical Informatics, where he contributed to electronic health record design, integration of evidence based content, and clinical quality control measures. His background includes family practice, urgent care, retail health, nursing education, and professional speaking. He also has a postgraduate certificate in health informatics and is adjunct faculty at the University of Minnesota School of Nursing, is a Fellow of the American Association of Nurse Practitioners, and is a member of the American Telemedicine Association, HIMSS, AMIA, and the National Speakers Association.


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(T10-01) It’s All About Patient Choice: Healthcare Consumerism and the Value of Virtual Care

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