Direct to Consumer

Oral Presentation

(DTC5-03) Direct to Consumer Hybrid Model for Health Systems

Monday, April 24
10:55 AM - 11:15 AM
Location: W224 CD

This roundtable discussion will promote an interactive conversation with health systems and direct-to-consumer vendors on how to create a hybrid mHealth delivery model combining the clinical expertise of the health system and technical expertise of the vendor to meet the needs of multiple stakeholders. Stakeholders include medical provider groups, health plans, IT, quality, compliance and health system leadership. Avera's 20 years of experience in business to business telemedicine services helped lay the foundation for a successful partnership in the direct-to-consumer space with a focus on antibiotic stewardship, ATA accreditation, launch of kiosks into the retail space and multiple use cases offering innovative approaches for expanded access and improvement in patient compliance. Innovation strategies were initiated by several health system service lines including coordinated care, employee assistance, behavioral health, obstetrics, and primary care reaching into the college, employer and retail space. As health systems begin to balance value and volume, telemedicine is at the forefront of most discussions. According to a Health Affairs Policy Brief on August 15, 2016, Telehealth has the potential to resolve a number of issues in the US health care system. Some estimate that the combination of store-and-forward, real-time communication, and remote patient monitoring usage in emergency departments, prisons, nursing home facilities, and physician offices could save the United States $4.28 billion on health care spending per year. (1) Attendees for this interactive roundtable discussion all face the challenge of finding new ways to deliver care, save money, improve quality, increase access, and keep up with competition and consumer demand. Additionally, this discussion will focus on provider satisfaction, engagement and compensation as a key component to the success of any telemedicine program.

Learning Objectives:

Deanna Larson

Avera eCARE

Deanna Larson, CEO of Avera eCARE has over a decade of leadership experience within Avera Health's integrated health system, based in Sioux Falls, S.D. For the past seven years, Deanna has expanded Avera eCARE's virtual health system to extend healthcare access to over 335 communities in 13 states, serving hospitals, clinics, long-term care communities, correctional facilities, schools and directly to consumers. In 2009, Avera eCARE was awarded the American Telemedicine Association President's Award for Health Delivery, Quality and Transformation.

With Deanna's vision and leadership, Avera eCARE has transformed healthcare delivery by improving recruitment and retention of providers, increasing access to needed healthcare services, and enhancing quality, while decreasing costs. Deanna's experience includes multiple nursing leadership roles in the areas of acute care, critical care, behavioral health, long-term care, home care, and spent over 15 years as the VP of Quality Innovation for Avera Health.


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