Panel Presentation

(T1-01) Connected Health – Federal Opportunities and Challenges in 2017 (and Beyond)

Sunday, April 23
10:15 AM - 11:15 AM
Location: W331 A

The American healthcare system is in the midst of a technology revolution. As the U.S. population becomes increasingly connected, there is a growing demand for the healthcare industry to increase connectivity and adopt technologies like mobile-app enabled telehealth and remote monitoring of patient-generated health data. As the connected health industry evolves, questions linger about privacy, security, reimbursement, interoperability, and medical relevancy. Consumers are increasingly adopting digital health tools as healthcare providers grapple to understand how best to incorporate them into their practice. Join us for a discussion on the barriers to the adoption of transformative connected health technologies, the key policy and regulatory issues facing providers, consumers and industry - this year and beyond.

Learning Objectives:

Allison M. Wils

Health Policy Advisor
Cozen O'Connor

Allison advises clients on various healthcare issues with a focus on digital health, telemedicine, benefits, reimbursement and various other regulatory concerns. She liaises with Congress, particularly the House Energy & Commerce and Ways & Means Committees as well as Senate Committee on Health, Education, Labor and Pensions, on healthcare related matters. In addition to advocating before the executive branch, including the U.S. Department of Health and Human Services and its sub-agencies, she also monitors federal and state activity impacting healthcare.

Prior to joining Cozen O’Connor Public Strategies, Allison was the Executive Director of State Programs and the Senior Director of Health Policy for The ERISA Industry Committee (ERIC), which represents America’s largest employers on health, retirement, and compensation issues. At ERIC, Allison developed two nationwide initiatives focused on shaping state laws and regulations impacting employee benefits, including telemedicine, biologics/biosimilars, and leave issues. Allison also provided policy expertise on a variety of other federal issues and state activities impacting health benefits.

Prior to joining ERIC, Allison specialized in health policy reform and implementation efforts at the National Academy for State Health Policy (NASHP), focusing on insurance exchanges. Before joining NASHP, Allison worked on the operations and policy teams of Oregon’s health insurance exchange. Additionally, Allison has legal and regulatory experience working with state regulatory boards at the Oregon Department of Justice.

Allison holds a J.D. from Willamette University College of Law, where she initiated a program in health law and policy and was awarded the college’s first-ever Certificate in Law and Government with an Emphasis in Health Law and Policy. She also earned a Certificate in Dispute Resolution and the Roy Lockenour Award for Professional Responsibility from the law school, and her BA at Willamette University.


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Cybil Roehrenbeck


Focusing on emerging health care sectors, Cybil Roehrenbeck is dedicated to helping clients achieve their objectives by employing a comprehensive, interdisciplinary approach to their legal and business challenges. She counsels clients on federal legislative and regulatory opportunities in the following areas:

- Health information technology
- mHealth and telehealth
- Precision medicine and genomics
- Innovative health care delivery models
- Coverage and reimbursement

She also provides counsel on perennial regulatory issues, including fraud and abuse (Stark and anti-kickback) compliance, competition matters, and audits.

Cybil’s prior experience includes serving as a lobbyist and attorney for the American Medical Association (AMA), legislative counsel to U.S. Representative Walter B. Jones (R-NC), and associate with Watts Partners, a government affairs firm led by U.S. Representative J.C. Watts, Jr. (R-OK).

Cybil works with clients to help them effectively present their values and challenges to Congress and federal regulators and obtain the best possible results for their businesses. She has had significant success in securing favorable amendments to federal legislation and regulation, including obtaining valuable informal guidance and feedback from federal regulators.


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Crystal A. Riley

Senior Manager, Healthcare Policy & Reimbursement
Baxter Healthcare Corporation

Crystal A. Riley, PharmD, MHA, MBA is the senior manager of healthcare policy and reimbursement for Baxter Healthcare Corporation. In her role, she is responsible for all policy stakeholder engagement activities for Baxter’s US acute care biosurgery and medical product franchises in addition to managing the company’s health information technology and quality and performance measurement policy issues.

Prior to Baxter, she was the associate director of federal relations for the Joint Commission where her portfolio included drug information, quality measurement, and other hospital issues. and practiced as a clinical pharmacist in large community hospitals, focusing on quality research, drug information, and training staff on quality initiatives and clinical protocols. She also provided drug information and clinical reviews for state-sponsored pharmacy claims for a large payer and aced as a policy and practice liaison to outside organizations and federal agencies in her role as Director of Professional Affairs at a national pharmacists association.

Dr. Riley earned her doctorate of pharmacy from Howard University in Washington, DC, and dual master’s degrees in Healthcare Administration and Business through the University of Maryland. Crystal is also a Certified Professional in Health Information Management and Systems (CPHIMS), a Certified Professional in Healthcare Quality (CHPQ), is a registered and certified immunization pharmacist, and holds a Yellow Belt in Lean Six Sigma.

Dr. Riley also published a case study on leadership in healthcare and “lessons learned” in 2013 and has conducted reviews of national clinical practice guidelines and academic texts. She has given presentations at national conferences on healthcare topics ranging from needlestick safety to barriers to implementation of telehealth policies at the Federal level. Most recently, Dr. Riley collaborated with the Agency for Healthcare Quality and Research to construct a statistical brief examining the prevalence of malnutrition in US acute care hospitals.


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Gigi Sorenson

System Director of Telehealth & Community Connected Care
Northern Arizona Healthcare (NAH)

Gigi Sorenson is System Director of Telehealth & Community Connected Care for Northern Arizona Healthcare (NAH). Ms. Sorenson is responsible for the inception of the program, strategic planning, and global operational responsibilities with NAH acting as both hub and spoke site. She has developed programs in remote patient monitoring, prehospital, direct to consumer, outpatient and inpatient care delivery models, and transitions planning using connected care programs. The remote patient monitoring program of Northern Arizona Healthcare, Care Beyond Walls & Wires™ is a nationally recognized program for its impact and outcomes. Ms. Sorenson has published on remote patient monitoring and has presented a national case study on RPM at the Brookings Institution. She is actively involved in the American Telemedicine Association being a member of the Business & Finance SIG Executive Committee and past Chair, and a member of the Arizona Telemedicine Council. Gigi is a graduate of Northern Illinois University with a Master of Science in Nursing.


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(T1-01) Connected Health – Federal Opportunities and Challenges in 2017 (and Beyond)

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