Other - Tandem talk (two co-presenters)
Many libraries know the value of developing print and personnel resources to engage diverse communities where English is one of many spoken languages, but too often, the library's digital presence lags behind. In Waukegan, we serve a community where over half of our residents speak a language other than English at home, so making our website and digital resources accessible to all of our community necessitated a major change: building a fully-functional bilingual website. In this session, you'll learn about our development process, including market research and analytics, the new website's structure, and best practices for broader bilingual branding.
Meeting Type: Program
Content Area: Transforming: Physical & Virtual Space
Interests: Equity Diversity & Inclusion, Marketing
Type of Library: Public
Cost: Included with full conference registration.