International Enrollment Management


Measuring Return on Investment in International Recruitment: A Working Model

Tuesday, May 31
2:30 PM - 3:30 PM
Room: CCC, 501-502

In today's tuition-driven budget environments, measuring return on investment (ROI) has become a critical imperative. Join this live demonstration of a working model that enables colleagues to assign values to both quantitative and qualitative variables related to the entire international enrollment management cycle.

Learning Objectives:

Cheryl DarrupBoychuck

USjournal / FundsV
Corning, NY

Cheryl DarrupBoychuck owns and manages all aspects of and its family of 16 multi-lingual domains, all promoting an exclusive list of U.S. campuses to qualified students. As chief architect of FundsV ("Funds Verification"), she helps improve the efficiency and integrity of proving financial capacity in the international admissions process. Cheryl was the Marketing and Recruiting Network Leader within NAFSA's IEM Knowledge Community from 2007 to 2009, and has published numerous articles related to measuring Return on Investment in international student recruitment. She currently serves on two Task Forces for the Groningen Declaration, and is on the Editorial Board for NAFSA's award-winning magazine, International Educator.

George F. Kacenga

Director of International Enrollment Management
University of Colorado-Denver Office of International Affairs
Denver, Colorado

George F. Kacenga has been an active professional in international admissions and enrollment management for nearly 14 years. As a member of NAFSA, he has participated in regional and national conferences as both participant and leader, and has been an active member of the NAFSA Trainer Corps co-authoring the Basics of Effective U.S. International Admissions workshop. Prior to joining the University of Colorado Denver as Director of International Enrollment Management, George was the Assistant Director of International Admissions at the University of Pittsburgh. Kacenga earned a BA and an MS in curriculum and instruction at Saint Vincent College and is currently pursuing his PhD in the social and comparative analysis of education at the University of Pittsburgh.

Angeliki Rigos

Associate Professor
Merrimack College
North Andover, Massachusetts

Angeliki A. Rigos has been an academic and business consultant with significant modeling experience in the areas of materials, reaction dynamics, and energy financing. She has spent almost 20 years abroad and is a recent member of NAFSA. At Merrimack College, she has served as President of the Faculty Senate, Chair of her department, Director of Women’s Studies, Director of Resources to Accelerate Integrated Science Education (RAISE) program and Associate Director of the National Microscale Chemistry Center. Dr. Rigos volunteers in startup accelerators, as an industry mentor in Cleantech Open and an industry champion at MassChallenge. Dr. Rigos earned a BA in chemistry at Cornell University, a PhD in physical chemistry at the Massachusetts Institute of Technology, an MBA at Northeastern University and is an alumna of HERS Denver 2015.


Measuring Return on Investment in International Recruitment: A Working Model

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