Fritz is president and founder of Brandgarten -- a global brand strategy firm that has developed brand strategies for brands such as DELTA FAUCET, BAND-AID, ROGAINE and ORGANIC VALLEY. He believes we don’t buy things, but rather the story about the thing--and that the story is the key to connecting emotionally with an audience.
Prior to founding Brandgarten, Fritz worked in advertising and at Johnson & Johnson, where he had various marketing roles in both Europe and the US, including VP of Marketing for Johnson’s baby products. He has a BA in German Literature and an MA in Germanic Philology from the University of Wisconsin, and an MBA from the Thunderbird School of Global Management. He is co-author of McGraw-Hill’s Tips and Traps for Marketing your Business and numerous articles on branding.
Friday, June 24
9:00 AM – 4:00 PM