ALA, ERT, UNO
There is a new generation of marketing technologies that libraries can use to better understand their digital users and improve those users’ experiences. They enable libraries to engage them in a much more personalized manner. These activities can raise questions regarding data requirements and management, privacy, and proper use. This session will explore this new functionality and the issues that libraries will face as they begin to use these new technologies.
Meeting Type: Program
Sponsors: ALA, ERT, UNO
Cost: Included with full conference registration.
Delaware County (Ohio) District Library