Keynote Speakers
Monday, October 17 | 9:30 am - 11:30 am
Opening General Session Keynote Speaker
Kenneth W. Gronbach
Author, expert, and futurist in the field of Demography and Generational Marketing, Gronbach makes the science of shifting demography come alive with examples from today’s culture, business climate, and the economy. Throughout his three decades of experience in retail advertising and marketing, he saw how shifting demographics directly affected his clients’ profits. He uses wit, humor, and common sense to make complicated concepts clear with real-world explanations that everyone can easily understand. He has been able to forecast societal, cultural, and political phenomena with uncanny accuracy. Gronback is also the author of the best-selling book The Age Curve: How to Profit from the Coming Demographic Storm.
Wednesday, October 19 | 8:30 am - 10:30 am
Closing General Session Keynote Speaker
Lee Woodruff
As co-author of the New York Times best seller In an Instant, Lee Woodruff chronicled her family’s journey to recovery following her husband Bob’s roadside bomb injury in Iraq. The couple helped put a face on the serious issue of traumatic brain injury among returning war veterans, as well as the millions who live with this often invisible, but life-changing affliction. They have founded the Bob Woodruff Foundation to assist post-9/11 injured service members, veterans, and their families heal from the physical and silent wounds of war. In addition, she has been a contributing reporter for CBS This Morning and Good Morning America. Her best-selling book Perfectly Imperfect – A Life in Progress, was followed by her first novel Those We Love Most, which became a New York Times best seller and won the “Washington Irving Book Award” for fiction.