International Enrollment Management (IEM)

90-minute Conference Session

Data Driving Decisions: Identifying Trends & Opportunities in Diversification Markets

Thursday, October 20
2:00 PM - 3:30 PM
Room: Ballroom C

Understanding diversification markets is becoming increasingly important. Sharing trends and behavior patterns from 23 million students, the presentation identifies the resilience of new markets and demonstrates how student preferences are shifting in various markets. An international digital recruitment case study by Western New England University shares how the data presented can inform recruitment plans that target online research behaviors and preferences.

Learning Objectives:

Blair Maloney

General Manager
Hotcourses Inc.

The General Manager for Hotcourses US operations, Blair has over a decade of experience in higher education. Blair has supported higher education institutions in their overall student recruitment strategies with a focus on international over the past 7 years.

Presentation(s):

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Michelle Kowalsky

Director of International Admissions
Western New England University

Michelle is the Director of International Admissions at Western New England University. She has worked in International Admissions/Education for the past 13 years starting at Catawba College in NC. Since 2005, Michelle has been working with undergraduate and graduate international students at WNE. She has participated in the strategic planning process for the growth of the international population, evaluated international credentials, and traveled extensively for the University. Outside the office, she has served as the Chair of Study MA, is a member of Trainer Corps, and has served on the Region XI Leadership Team.

Presentation(s):

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Data Driving Decisions: Identifying Trends & Opportunities in Diversification Markets

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