International Enrollment Management (IEM)

90-minute Conference Session

Communicating with Prospective Students Is Simple, Yet Many Get It Wrong

Wednesday, October 19
10:15 AM - 11:45 AM
Room: Ballroom C

 We will take a look at how to best communicate with international students once they have inquired about your institution. We will look at email communications plans and what works and what does not work, when to turn to social media and what social platforms to use. We will show real-world examples of what other institutions are doing to communicate with students, get them to fill out their applications and enroll. We will show examples of good and bad correspondence.

Learning Objectives:

Rachel Rollins

Marketing Coordinator
Envisage International Corporation

Rachel Rollins is the Marketing Coordinator at Envisage International. She is a recent graduate from the University of North Florida, where she earned her Bachelor of Science in Communications and Advertising.

Presentation(s):

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Michelle Kowalsky

Director of International Admissions
Western New England University

Michelle is the Director of International Admissions at Western New England University. She has worked in International Admissions/Education for the past 13 years starting at Catawba College in NC. Since 2005, Michelle has been working with undergraduate and graduate international students at WNE. She has participated in the strategic planning process for the growth of the international population, evaluated international credentials, and traveled extensively for the University. Outside the office, she has served as the Chair of Study MA, is a member of Trainer Corps, and has served on the Region XI Leadership Team.

Presentation(s):

Send Email for Michelle Kowalsky


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Communicating with Prospective Students Is Simple, Yet Many Get It Wrong

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