We propose a workshop with a mix of discussion, individual presentations, panel presentations, and interactive experiences. The workshop will focus on user testing and understanding your users. It will be aimed at participants with no or limited experience in user testing and with limited budgets.
Courtney Greene McDonald (Indiana University) will be the lead presenter and will begin the workshop with an overview of the need for user testing and general principles of user experience design. Pete Coco (Weave: The Journal of Library User Experience and
Boston Public Library), Deirdre Costello (EBSCO), Lauren McKeen (Northwestern University), and Heidi Steiner Burkhardt (University of Michigan), will then provide 20 to 30 minute sessions featuring the following design strategies and tools:
● General principles of User Experience Design
● Identifying a need for user testing
● Writing for the Web
● Content Strategy
● Stakeholder assessments
● User journeys
The session will also include a panel discussion led by the presenters focused on pitfalls and lessons learned.
Relevance: User testing is extremely important for libraries trying to build the right services for their communities and prove their value on a budget. The skills taught in this workshop will help attendees collect data to make sure they’re spending resources in the right places and demonstrate both need and value.
Learning exercises will include:
● Identifying characteristics of users
● Drafting voice and tone guidelines
● Developing hypotheses about optimizing content
● Identifying methods for testing content
● Writing a short letter about an experience
● Creating a simple usability test
● Writing and giving an elevator pitch advocating for user-centered strategies at their library
Pre-Work: The presenters will ask attendees to brainstorm a list of questions they have for their library users/patrons/members that we can discuss how they might answer with testing and research.
Post-Work: The presenters commit to being ongoing resources for attendees with research questions in the future. No post-work is required, but any attendees who conduct research using skills taught in this workshop will be invited to contribute to an article the presenters will organize and submit to Weave, the Journal of Library User Experience (http://weaveux.org/).
Heidi Steiner Burkhardt
Ann Arbor, Michigan
Content Area: Transforming: Customer & User Expectations
Interests: Assessment and Evaluation, Emerging Technologies, Public Services, Reference Services, Strategic Planning, Technology, Transforming Libraries
Library Type: Academic, Association, Community College, Consortium, Corporate, Elementary School, Federal, Government, High School, Information-related Organization, Joint Use, Law, Library School, Medical, Middle School, Museum, Native, Nonprofit, Other, Prison Library, Public, Regional System, Research Library, Rural, School/Media Center, Seeking Employment, Special, State Library, Student, Tribal, Undergraduate
Cost: SOLD OUT: $95.00 - Deep Dive Educational Session. Advance registration is required for this event.