*Examine examples of successful (and not-so-successful) library marketing strategies
*Learn to write a successful press release
*Develop strategies for creating a lively social media presence highlighting student achievement
Touch on the following:
*Break down the elements of successful marketing to personalize and replicate in their schools.
*Discover how good library PR can lead to more frequent, creative collaborations with teachers
*Discuss effective marketing strategies to energize staff, administration, students and community
*Create a methodology for involving community stakeholders in library programming.
*Learn simple entry points into beginning marketing strategies in the library
*Share successes in libraries across Georgia
(10 mins) Intro: Spectacular Failures and Splendid Success Examples of Library Marketing
(20-30 mins)Discussion: TARGET MARKETS
VISUALS: posters, “retail” book displays and bulletin boards
Programs and tech
Tech solution training for students
Building excitement with parent volunteers, student advisory, and library assistants
Book fair team
Reading classes and “regulars”
Seating & organizing seating for patrons, not classes
Reaching outside the library walls:
Posters for halls and classrooms highlighting library programs and resources
Video and Morning Loudspeaker Announcements
Calendars: tell people (students, teachers, community) what’s coming up.
Admins and Teachers: SHORT PD in faculty meetings,
Brochures on opportunities for teachers
DEPARTMENT MEETING outreach
Package collab projects with curricular connections highlighting tech and FUN
Creative solutions to school climate issues (teacher and staff appreciation events)
Tech solution training for Faculty (Tickling Tech)
Web sites, blogs, twitter (Remember to be Personable, not Personal)
Finding experts to support curriculum and programs: speakers, resources, experts
Develop relationships with board office PR: Know proper procedure for contacting media
PICTURES and PR releases (know procedure for student images)
Targeted tagging for social media posts
Website should reflect vibrant presence
(10 mins) Pathway to success: Take the Plunge!
Communicate. Constant, clear, concise. Visual and auditory, technology and analog.
Plan. Fully-developed with room for input/collaboration
Follow through. Each program, collaboration, event needs celebration through documentation.Cultivate a reliable track record.
(10-15 mins) Q&A, sharing from participants
Meeting Type: Program
Cost: Included with full conference registration.
Media & Educational Technology Instructor
AASL, YALSA, GLMA